13 Email Marketing Mistakes to Avoid to Increase Engagement

After discovering the concept of newsletters and suggestions for success, here are some arguments in favor of emailing! With an average ROI of 3.8% and 3.7 billion users worldwide, and a predictable growth to reach 4.1 billion in 2021, emailing is one of the three most influential sources of information.

Great news for marketers, right?

But here’s the problem: email remains a critical component of the marketing strategy for 95% of businesses.

The competition is fierce, Marketing Mistakes it’s so easy to get lost in all the rules, trends, and experiences related to email marketing. In this article, you’ll find 13 common mistakes and their solutions to avoid making them again.

1) Working from an outdated/obsolete database

If you don’t work with an up-to-date email list, dozens of emails – long abandoned by their owner – will be obsolete. The result? You risk blocking your newsletter or email campaign and therefore having deliverability problems. Your engagement rate is impacted!

The solution?
You can use an email validation service to analyze your email database. This will help you remove suspicious and invalid addresses. This way, you can ensure uae email list reputation and improve the effectiveness of your email campaigns.

Another tip, grow your email list gradually:
First, take the new contacts – the ones you’ve gathered in the last three months – Marketing Mistakes and add them to your newsletter mailing list.

 

Delete any addresses that seem really suspicious to you.
Then, start incorporating older addresses (about 15% of your email list) to the new ones you’ve already integrated, and send your newsletter.
Continue like this until you have incorporated your entire list.
With this technique, you diffuse potential rejections and thus avoid the skipping of cg leads or returns so hated by suppliers, and thus avoid being “blacklisted” and ending up in spam.

2) Sending “unexpected” emails

⅓ of marketers only send a newsletter if they have something to say.

This can be dangerous and lead to customer frustration and churn.

Imagine :

One day, you subscribe to a newsletter but you don’t receive anything in i would spend the cost of your mailbox. And one day, an email arrives, offering a product. It is very likely that you forgot to subscribe. So you start to wonder why you are receiving this type of information, and you click on “spam”! And there, hello to your statistical report…

The solution?
It is best to work on your base from the start, even if your list only contains 2 contacts. Send at least one email per month!

If you pause activity at some point, do your best to reactivate the list. Remind your subscribers by offering content that is a little different. For example, like Pinkberry:

3) Sending unnecessary emails
The most common mistake when sending email campaigns is that marketers create newsletters that are useless to subscribers. They write about a company or a product, without taking into account the customer’s interest: sales, games, promotions, etc. Your engagement rate is never good in this case.