What is On-Page SEO and why is it important?

Surely, if you have a website, you have wondered or searched how to appear in the first search results of a browser like Google, since having a good position in search engines is one of the main objectives when you have a presence on the Internet. To achieve this, on-page SEO techniques can be applied.

On-Page SEO is essential because it contributes to improving web positioning

Google results, which can generate many visits to a website. It also has an advantage and that is that there is no risk that the practices implemented will be punished by Google, as can happen with other SEO strategies if they are not implemented correctly.

What is On-Page SEO?

On-page SEO involves optimizing individual web pages in order to achieve better positioning in search engines. This type of SEO refers to the content of a web page as well as the HTML source code that can be optimized.

The goal is to optimize the website as much as possible by following Google’s recommendations or other actions or practices that may be effective.

Difference between on-page and off-page SEO

As we have already mentioned, on-page SEO how to build telemarketing data seeks to optimize the internal elements that make up a website. This is the fundamental difference between both concepts.

On-page SEO factors relevant to Google

The main objective to keep in mind is that the robots that crawl the web pages can easily find us and correctly read the information on our site. To perform good On Page SEO optimization, you must take into account some factors that will be key to achieving better positioning .

First of all, it is important to check that the website is correctly

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But we should not confuse an indexed website with a public website. As the latter term refers to a website that is open and users can access it only through a direct access.

You can the solution is to always start with clear objectives perform actions such as performing a search on. Google with your company name and URL. If your website does not appear among the results when performing this search.

Quality content

High-quality content is highly relevant for on-page SEO and, of course, for Google, as it is content that is truly useful and valuable to your visitors, and with which they interact. It is necessary for long-term positioning . Search engines like Google analyze the content and use.

It is important that the content responds to the following elements:

  • Respond to the user’s search intent
  • Have content based on a Keyword or main keyword
  • How complete and extensive is the content

You should also be careful not to implement afb directory some practices that could cause a penalty such as duplicate content, cannibalization and keyword density, which we will see in detail later.

Search intent

Relevance is one of the essential factors of On-Page SEO, it refers to aligning the content of a page with the user’s search intent. When Google considers that our content helps users and.

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