Depending on the needs and objectives of your strategy and your business . You can send newsletters, targeted emails. Emails focused on the behavior of your visitors, content emails to nurture your prospects, etc. Each choice is made according to a specific goal. Yet many marketers neglect a 3 Ways type of email that is nevertheless very attractive: transactional email. Yes, transactional emails represent one of the most effective means of communication to engage your prospects.
What is a transactional email?
Transactional emails are the emails you receive from e-commerce sites (like Decathlon) that confirm your austria email list order, provide shipping information, etc. These messages are triggered by a specific action initiated by your contacts and can also be used to inform them of what’s next, or direct them to 3 Ways complete an action they’ve start. For example, if you register for a webinar, you fill out a form and then receive a transactional email, which will provide you with the information needed to join the webinar space.
So what is the marketer’s equivalent of transactional email?
Thank you emails, or automatic messages sent to visitors when they complete one of your landing pages.
3 Ways to Use Thank You Emails
Recipients anticipate receiving these thank you email marketer’ because it helps by lists complete their action, which is, of course, why recipients open and click through to these emails.
Thank you emails are effective because
This means that even best practices for using telegram in customer service if the lead has not fully completed their action, left the page without validating their choice, etc., with this email you give them the information they need to complete their action.
Contacts will often share your content by forwarding it via email, so a thank you email allows you to extend the reach of your content to a new audience.
As in the example below, you can see that there is a first link to the resource to download and the second link offers a 2nd conversion opportunity with more value since it allows you to watch the webinar in replay. This double conversion allows you to move the lead a little further in the purchasing cycle.
