In this case we would like to talk about the implementation of a bonus system at one of our clients. the Veloprobeg company. Veloprobeg is a professional bicycle goods store in Moscow. The company appeare in 2004. becoming one of the first Russian bicycle online stores – at that time. the very idea of buying bicycle goods online was new and unusual for most buyers. However. the convenience of the online store was quickly appreciate by many of them. which soon allowe Veloprobeg to become one of the leaders of the Russian bicycle industry.
Material for the Marketing Manager
Initially. we were face with the task of developing a loyalty system for several types of clients. so that the amount or volume of loyalty would depend on the volume of purchases. That is. the more the special database client buys. the greater the benefit he receives. At the same time. it was necessary to take into account the marginality of different groups of goods and not to forget about the client’s motivation to buy more often.
We introduce a bonus card system. which has 4 types. Depending on the volume of purchases. the client is assigne a certain card status:
As the total volume of purchases increases. this status changes (from Silver to VIP).
Turnkey website creation
order a servicThe next step was to divide all the products into several groups by marginality. There are products with a relatively high marginality. when you buy them. you get more. This is regulate using a coefficient for each group of products.
In order to motivate the client not to delay with purchases. we have provide for the “burning” of accrue bonuses after a certain period. The term of each accrue bonus is 1 year from the date of accrual.
To make life easier for managers and not to cancel accrue bonuses in case of return of goods. we decide to make it possible to use bonuses 14 days after the moment of purchase. That is. the client welche arten der datenmodellierung gibt es? cannot pay with bonuses immeiately. but they are accrue to him and motivate him to return to the store for new purchases.
What was done
To ensure that the client is aware of how much will be accrue and how many bonuses can be written off as payment. we have abandone the banal deferral of accrual. we have made two types of bonuses “total” and available for writing off. Thus. in the personal account. the client sees all bonuses. including those that can be use to pay right now.
In addition. we have connecte SMS and email notification systems.
We have been working with marketing executives and their assistants for over 12 years and understand the problems and challenges you face.
Especially for you. we have prepare twd directory materials that will help you in your work with online projects. For some time we will distribute them for free . but soon we will remove them from open access.
