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Metricool has presented the TikTok Ads Study 2024 , in which it compiles data and information, as well as the main conclusions in order to understand the behavior and strategy of TikTok ad campaigns in brands, agencies and social media managers.
As Metricool reports in a press release today, Wednesday, April 17, 2024, campaigns aimed at increasing video views on TikTok are the favorites of agencies, brands, and social media managers. In total, it has counted 1,219 campaigns, with this type of campaign representing 26.1% of the sample. At the same time, they are the campaigns to which they allocate the largest average budget: $2,537.84 per campaign.
Despite being the advertisers
A favorite objective, it does not have a great distance from Engagement campaigns, in recent mobile phone number lead second place, with 996 campaigns found, which represents 21.3% of the sample of the TikTok Ads Study 2024 .
On the contrary, the campaigns that are least used are those aimed at promoting an application, with only 43 campaigns in the Study, which represents a sample of 0.9%, reports Metricool, which recently published the Facebook Ads Study 2024 .
More data from Metricool’s 2024 TikTok Ads Study
Below we list more data and conclusions from this research, as continued in it is the creation of valuable and engaging the press release on advertising campaigns on TikTok Ads, a type of Social Ads or advertising on social networks .
TikTok Ads campaigns to generate web traffic, the ones that get the most clicks
Advertising campaigns on TikTok Ads aimed at generating traffic to a be numbers website, blog or store are the ones that get the most clicks and with outstanding figures: they get 13,498,264 clicks, representing 64.7% of the sample. And “to finish off their ‘leadership’, they maintain a distance of more than double that of Web Conversion campaigns, which are in second place with 21.3% of clicks.”
