What is permission-based email marketing?
Permission-based email marketing (also called opt-in email marketing) is when companies only send emails to people who agree to receive them.
It is important to always make sure that people agree to receive emails, whether they say it out loud (express consent) or it is just understood (tacit consent).
The cornerstone of permission-based emails is:
collecting email addresses ethically
and ensuring that recipients have bulk mail masters given their consent either explicitly or through tacit consent.
In addition, there are a few additional benefits.
Why should you use permission-based email marketing?
Ethics pays off here. In addition to complying with the laws, you can earn some benefits:
higher conversion rates
Using permission-based marketing can increase conversion numbers.
When people agree to receive your emails, they are more likely to be interested in what you have to offer.
Additionally, compliance with rules such as the CAN-SPAM Act and other anti-spam laws will keep you on good terms with your email service providers. So fewer of your emails end up in the spam folder and more of them are delivered exactly where you want them.
Better email marketing results overall
better email deliverability = more people see your product/service and that can lead to more sales!
So if your email campaigns hit the right target group, the metrics can go up.
They might be people who really want to how to measure training effectiveness hear from you. They are potential customers who have shown interest. You can build stronger customer relationships and customer engagement.
The more your audience is interested in what you’re saying, the more they’ll listen and interact, and that’s a big win for your business.
Read more about what affects email deliverability .
Compliance with regulations such as GDPR
Consent-based email marketing complies with the following regulations. GDPR because it focuses on the recipient’s consent.
Double opt-in, where subscribers confirm their order twice, reduces spam and ensures compliance.
Companies that use Double opt-in email processes comply with user preferences and legal requirements. Their marketing efforts also become more reliable.
Email marketing permission types
There are two types:
- express permission , where someone clearly says yes, email me ,
- tacit consent , which is like when someone buys something from you and gives their email address but doesn’t say it directly. send me marketing emails.
Quick permission – how to write such a message?
The simpler the better. Don’t force people CG Leads to go through a wall of text. Tell us briefly about your intentions – e.g. send a newsletter , updating the product or offering exclusive discounts.
