Having reached the middle of 2014, it is already time for assessments and forecasts. We are already starting to talk about 2015, about future scenarios, about what will happen next , so as not to be caught unprepared (we just can’t live peacefully in the present…). Several trends and forecasts are emerging in recent weeks that, in my opinion, are quite interesting and suggest how to behave in digital. So, let’s be ready.
Mobile mobile mobile
Some numbers: 79% of users worldwide use Facebook via smartphones and tablets; smartphone penetration rate in Italy: 24% in 2011; 28% in 2012; 41% in 2013. In the last year it has almost doubled: with such growth rates, is it reasonable to think of a penetration close to 70/80% in 2015?
Purchases via smartphone in
Italy : 23% in 2011; 25% in 2012; 30% in 2013. Ergo, structuring your websites for mobile, writing for mobile… in short, “thinking mobile” is essential. 2 More generally, the Internet of Things. This term has also already become boring , yet it is belgium email list estimated that there will be around 50 billion devices – of various types – connected by 2020.
Every day on Instagram
Some forecasts by SocialMediaToday say that two-thirds of mobile traffic will be video by 2017 . Could it be true? For sure: the great pervasiveness of videos in Social Media; the level of attention and sharing they can generate; the “ease” in approaching video creation thanks to technological development; These are all factors that speak in favor of videos as an increasingly relevant communication and web marketing tool, today and in the future.
4 Mark Schaefer Mark Schaefer
In a sensational article , argues that we are creating such a mass of online content that is incomparable with the possibilities for users to read and assimilate it. The bar is rising, therefore the costs for creating high-quality online when customers share your content content will increase more and more, prepared in a manner consistent with the constant evolution of search engines and “digital”, in general. Beyond the economic implications feared in the linked article.
The factors that always count for anyone
Who wants to do business or branding online are: publication frequency ; content quality ; subjectivity and “ being real, human ” in content aleart news production knowledge of the main good practices of SEO Copywriting (a slightly old article that needs refreshing). With a cool head, however, it is easy to observe how any change in scenario – usually driven by technological evolution – has been sudden and often unexpected: what will really await us in the coming years?
