Marketing Footprint: A Challenge for Everyone
The question of our impact on the planet is becoming increasingly important. And while it is easy to imagine the pollution caus by our travels or our waste, it is not so easy to quantify the CO2 emissions emitt by our digital habits. Yet digital technology was responsible for 3.6% of global CO2 emissions in 2023 and could reach 6.7% in 2040, according to ADEME. (1) and Arcep (2) . By way of comparison, this represents double the air traffic generat by aviation. In light of these figures, every one of our actions can be question and the energy consumption of digital marketing is no exception.
So when it comes to planning a marketing campaign questions arise: “Does my campaign pollute?
SMS”What are the energy costs of the emails and WhatsApp messages I send?
“What mia should we use to ruce our carbon footprint?
SMS Many people have look at these questions and the answers are unanimous: of all the existing means of communication, it is the one that produces the least CO2 !
Why do digital exchanges emit CO2?
Digital pollution comes mainly from the use of the Internet data flow. Exchanges of information stor on servers in data centers, which are then consult black friday marketing campaign is a must by smartphones, PCs or tablets. At each stage of this process, energy is consum CO2 is emitted and the balance is worsen.
SMSCon , there are fewer intermiaries and less data . It uses the frequencies and network of traditional telephony, so the path is more direct between the sender and the recipient.
The usage is therefore ruc almost to the energy ne to power the devices. Another environmental advantage is that the short message is receiv on a deb directory mobile phone rather than a computer, which has an impact on the resources need to power the device and the energy cost of the operation.
SMS, email, instant messaging, calls, video conferences, flyers… a comparison of CO2 emissions by mia
Most of these calculations on the carbon footprint of mobile notifications are due to Mike Berners-Lee, a researcher at Lancaster University and author of the book “How bad are bananas? The carbon footprint of everything” (he is also the brother of one of the inventors of the Web, Tim Berners-Lee.
