It is obvious that it is important that Internet users stay on the website for a longer period of time. This is the only way to turn visitors into potential customers.
It is also essential for the visibility of the website.
If Google notices that users often click on your page but then quickly leave it again, the search engine assumes that they cannot find what they are looking for on your website.
This means that your page loses value in Google’s “eyes”. The result: poorer rankings.
What matters in good web design – SEO-relevant aspects
The importance of clear and logical navigation is self-evident: only if the user australia phone number data can find his way around your website will he not immediately leave and look elsewhere.
Over time, certain features have become established on websites that the user is used to and therefore expects. Such as the website navigation being at the top.
Even though agencies that are not familiar with SEO often believe that website design should be as creative and unusual as possible – this is usually not the case.
If the user cannot find his way around your site because everything is different here to the sites he usually visits.
He will not be impressed, but rather confused. And that can lead to abandonment and thus lost customers – and thus to poorer rankings.
Clear and descriptive titles
Excessive creativity and unusualness are not the most important challenge you have to face when your required for the page titles on your website.
It is not about differentiating yourself from other websites and finding particularly imaginative and original titles.
These have only one purpose: to tell the user clearly and precisely what to expect when they click on the corresponding URL . Ideally, your navigation should contain titles such as “Services”, “Contact”, “About us” or similar.
Don’t lure users on a confusing scavenger hunt through your website, but present them with all the important information at a glance.
What matters in good web design – SEO-relevant aspects
The importance of clear and logical navigation bulk lead is self-evident: only if the user can find his way around your website will he not immediately leave and look elsewhere.
Even though agencies that are not familiar with SEO often believe that design should be as creative and unusual as possible – this is usually not the case. If the user cannot find his way around your site because everything is different here to the sites he usually visits.
And that can lead to abandonment and thus lost customers – and thus to poorer rankings.
