As every year, Litmus has shared its report on the state of email . The 2019 State of Email Workflows , takes stock of the market shares of email clients, emerging platforms. The latest updates, topics like security and privacy, as well as the challenges you should expect for 2020
Here are the key figures and information . That we believe is relevant to What should extract from this report.
It takes longer to create an email than you think
Indeed, while the action itself seems relatively simple and many tools help us to carry out our emailings, it is clear that an email is not done in a day.
Duration of the production cycle of an email (from the start of brainstorming or design to its sending): 77% spend more than a week preparing it, 21% more than a month!
Number of emails produced simultaneously. What should we distinguish 2 categories, VSEs which have between 1 and 5 emails in preparation, compared to more than ten for SMEs/ETIs and large groups.
The most time-consuming tasks: email validation is the most time-consuming. But it should also be noted that paradoxically and while many australia email list tools are there to help you, it is still the HTML integration (code development) and the design that still takes a lot of time.
Defining and implementing a process before sending your emails is essential
Every year, it becomes more and more difficult for a brand to make itself heard through the multitude cg leads of advertisements and messages that fill the inboxes. So, what will differentiate you from the hundreds of emails present in the inboxes of your subscribers? If you want your i would spend the cost campaigns to be the driving force of your actions, you must send targeted and effective campaigns. And for that, you need a pre-sending process, which will indeed ensure you a high-quality output.
So how do companies manage the pre-send workflow and what tools do they use to do it? From content planning to writing, designing, coding, preparing an email involves a multitude of steps, tools, and stakeholders. An effective pre-send email process helps move projects forward quickly and defines the role of each stakeholder in the project.
