2 billion emails are sent per month, at the time of the GDPR records were broken with more than 100 million emails sent per day. Emailing remains a preferred communication channel, whether for institutional, transactional or marketing communication, tips to improve whose marketing email statistics are to be monitored.
First, let’s define deliverability
it refers to the number of messages that reach the recipient’s primary inbox tips to tips to improve improve without being delet, filter, or placed in a spam folder.
Deliverability can be belgium email list impacted (positively or negatively) by different criteria:
the quality of the contact list
the targeting of this list,
the content of the message,
the sender’s reputation,
the sending frequency,
open, unsubscribe and bounce rates.
MAINTAIN GOOD CONTACT LIST HYGIENed
ata collection
The thing not to do is to import a contact list
Without checking it. The data collected must be correct
on the one hand :
not contain typographical errors,
not contain non-existent addresses.
There are services like “neverbounces” or others that most routers have my main knowlge base and driving partnerships with, allowing cz leads to verify your email addresses.
Shooting emails on a database with a lot of “bad email addresses” will generate a much higher bounce rate, which will negatively affect your e-reputation and therefore your deliverability.
Opt-in
In addition, with the GDPR . It has become mandatory to obtain the consent of people in B2C.
Your online forms must include an opt-in field . This allows you to send emails to people who want to receive them, and therefore your opening rate will necessarily be higher.
Double opt-in
Double opt-in is a great way to improve the quality of your contact list.
The principle is to send an email to a person who has registered (by giving their consent) in which a link is present and inviting them to click on it to ensure that the email is legitimate and really exists.
