Breaking stereotypes in the search for a new generation of commercials

Many students think that the commercial task is bas on the exploitation of the seller (their family, their friends and their general environment) to sell in the short term and that ” they squeeze you like a lemon and then throw you away ”

To respond to this objection, I am going to use the technique I learn in a sales techniques course call “support,” which consists of agreeing with the interlocutor, but qualifying his words and directing his reasoning toward my argumentative position.

Inde, there are many businessmen who squeeze you like a lemon, but generalizations are always odious. For this reason, one should not be a salesperson for just any company, one should be a salesperson for a company that is govern by organizational principles and a culture of respect for the worker. A good businessperson preserves and relies on the human capital that he can trust. The challenge is to be a trustworthy professional who generates Win-Win relationships.

Sellers are frown upon

Another group of objections to the sales task is bas on the belief in the stereotype of the salesperson as a person with “loose” morals, capable south africa phone number library of saying or doing anything to “sell” the product to the customer. For this reason, it is common to find derogatory expressions such as “sell smoke” or “sell motorcycles”.

 

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Applying the same technique as above

I answer that this stereotype is inde born from a series of bad experiences of clients who have been deceiv; those who do this are bad salespeople. But this happens in all professions (there are good and bad doctors, architects, police officers, etc.). A good salesperson is aware that he is not only selling a product, but he is in addition integrating inbound marketing selling trust. If you are not reliable, you have no future in sales. Not for nothing, but because in this interconnect world, the bad experience of the client is transmitt twice as often as a positive experience, and also, in important sales, before buying, the client always investigates the references deriv from previous experiences to ruce their risk in decision making.

There is not much to be gain in sales

This is the objection of a few.

The answer is simple: the seller takes a percentage of the price of what he sells. If you sell pens, you will have to sell a lot of pens to cg leads make a significant amount of money; if you sell 10 million euro houses, if you sell three or four houses a year you can earn a substantial commission.

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