Artificial Intelligence (AI) is a technology that is revolutionizing the world of B2B digital marketing. AI allows companies to analyze large amounts of data about their audience, allowing them to understand their interests, preferences, and purchasing behaviors. It’s like having a crystal ball to predict their needs. With this information, companies can create more personalized…
A few days ago we talk about which are, in general, the KPIs that you should start implementing in your B2B marketing plan to obtain better results. Today we would like to be more specific and tell you about the 7 key KPIs to carry out a successful sales plan. Using different sales KPIs is…
With the short video craze on TikTok and the adoption of this feature on other social networks, it is clear that videos will dominate next year. Companies are increasingly turning to media – and audiovisual platforms – to promote and publicize their products and services. Why not incorporate it in B2B? The rise of…
We are already at the time of year when both B2B and B2C companies take out their crystal balls to decipher marketing trends for 2023. At Eglobal we will not be the exception and we are preparing for what is coming in B2B digital matters this coming year. There is no doubt that businesses are…
After developing and growing rapidly during the pandemic, e-commerce continues to innovate to get more leads. The market moves quickly and staying on top of industry trends is essential. The B2B sector is not left out of these transformations, and at Eglobal we are already observing sales trends in B2B Digital Marketing that are on…
Digital transformation goes beyond adopting tools and technologies; it involves, above all, investing in new methodologies and work models. Automating processes to gain agility or coordinating the tasks of the marketing and sales teams is more than just a way to improve results; it is a business opportunity. Few industrial companies have digitalised processes, implemented…
Social Selling is an increasingly popular technique for connecting with potential B2B customers. Rather than simply selling, Social Selling focuses on establishing relationships and building trust with potential customers through social media. Here are some effective ways to apply Social Selling in your B2B marketing strategy: Grow your network: The key to social selling…
First of all, it is important to be judicious when choosing the event. The key is that it is part of the same industry and that it is also compatible with your commercial objectives. As a recommendation, researching the fair in advance is ideal to ensure that your target audience attends it. In addition,…
The most effective promotion tool is search advertising, which works like contextual advertising. The seller selects search phrases for which the product will be shown and sets a bid for 1000 impressions. The tool works on an auction system, and sellers often overheat it with inflated bids. To find out the real one and not…
For students, adaptive learning systems can adjust the content and difficulty of the material based on their performance, enhancing individualized learning (Ciolacu et al., 2018). Furthermore, AI algorithms can identify students at risk of dropping out and provide timely interventions (Salas-Pilco & Yang, 2020). However, the collection and analysis Of personal data raises concerns about…
Machine Learning (ML) : Machine learning refers to the ability of a machine to learn and improve from experience without being explicitly programm to do so. This is achiev through algorithms that identify patterns in data and make prictions or decisions bas on them. Some applications include: Pricting Outcomes and Trends : ML can analyze…
ChatGPT is an advanc language model develop by OpenAI that can answer a wide variety of questions and perform various tasks depending on the user’s nes. From being an advisor in different fields to a magician performing illusion tricks, ChatGPT can be whatever you ne, whenever you ne it, and wherever you ne it. How…
