First of all, it is important to be judicious when choosing the event. The key is that it is part of the same industry and that it is also compatible with your commercial objectives. As a recommendation, researching the fair in advance is ideal to ensure that your target audience […]
The most effective promotion tool is search advertising, which works like contextual advertising. The seller selects search phrases for which the product will be shown and sets a bid for 1000 impressions. The tool works on an auction system, and sellers often overheat it with inflated bids. To find out […]
For students, adaptive learning systems can adjust the content and difficulty of the material based on their performance, enhancing individualized learning (Ciolacu et al., 2018). Furthermore, AI algorithms can identify students at risk of dropping out and provide timely interventions (Salas-Pilco & Yang, 2020). However, the collection and analysis Of […]
Machine Learning (ML) : Machine learning refers to the ability of a machine to learn and improve from experience without being explicitly programm to do so. This is achiev through algorithms that identify patterns in data and make prictions or decisions bas on them. Some applications include: Pricting Outcomes and […]
ChatGPT is an advanc language model develop by OpenAI that can answer a wide variety of questions and perform various tasks depending on the user’s nes. From being an advisor in different fields to a magician performing illusion tricks, ChatGPT can be whatever you ne, whenever you ne it, and […]
This is the objection of a few. The answer is simple: the seller takes a percentage of the price of what he sells. If you sell pens, you will have to sell a lot of pens to make a significant amount of money; if you sell 10 million euro houses, […]
A general objection arises that my approach is not so idyllic. And many objections are rais, which I detail in summary below: Business people squeeze the salesperson with a short-term vision. Many students think that the sales task is bas on the exploitation of the seller (his family, his friends […]
I have been teaching commercial management at university for a few years now and there is one thing that surprises me, and that is how unattractive the sales function is for university students (or at least those who attend my classes)… and I cannot understand it. Some people may think […]
Cost per acquisition (CPA): Formula: Total marketing cost / Total number of customers acquired. This KPI measures the average cost to acquire a new customer. 2. Market share: Formula: (Company sales / Total market sales) * 100. It measures the percentage of sales that a company has in relation to […]
Some students comment that they want to revive the debate. That depends on what you sell and its degree of sophistication and complexity. At this point, I always tell them about a friend of mine who sells airplanes and is an Aeronautical Engineer. There are products or services that can […]
