This is the objection of a few. The answer is simple: the seller takes a percentage of the price of what he sells. If you sell pens, you will have to sell a lot of pens to make a significant amount of money; if you sell 10 million euro houses, if you close three or…
A general objection arises that my approach is not so idyllic. And many objections are rais, which I detail in summary below: Business people squeeze the salesperson with a short-term vision. Many students think that the sales task is bas on the exploitation of the seller (his family, his friends and his general environment) to…
I have been teaching commercial management at university for a few years now and there is one thing that surprises me, and that is how unattractive the sales function is for university students (or at least those who attend my classes)… and I cannot understand it. Some people may think that this lack of interest…
Cost per acquisition (CPA): Formula: Total marketing cost / Total number of customers acquired. This KPI measures the average cost to acquire a new customer. 2. Market share: Formula: (Company sales / Total market sales) * 100. It measures the percentage of sales that a company has in relation to total market sales. Brand equity…
Some students comment that they want to revive the debate. That depends on what you sell and its degree of sophistication and complexity. At this point, I always tell them about a friend of mine who sells airplanes and is an Aeronautical Engineer. There are products or services that can only be sold by highly…
Many students think that the commercial task is bas on the exploitation of the seller (their family, their friends and their general environment) to sell in the short term and that ” they squeeze you like a lemon and then throw you away ” To respond to this objection, I am going to use the…
website and optimizing content to attract customers from search engines. In addition, using social media channels and email marketing is also an indispensable part of reaching customers. Inbound Marketing – The most effective marketing model today Inbound. Marketing is a method of attracting the world towards your brand naturally: Proactively approach customers through available channels….
To successfully implement an inbound marketing strategy. Businesses need to follow these steps Research and identify target customers. The first step in inbound marketing is to research and clearly identify. The target audience that the business wants to target. This helps the business create appropriate content and attract target customers. Create valuable and engaging content…
