Collaboration with micro-influencers
Influencer marketing has become widely popular. Every brand, big or small, is partnering with influencers to reach a larger audience. However, e-commerce companies seem to prefer building long-term partnerships with niche bloggers. Start networking with micro-influencers!
Micro-influencers have between 1,000 and 10,000 followers. Micro-influencers produce very specific content and, therefore, have a close-knit community.
Collaborating with niche bloggers increases your brand’s credibility and makes it unique. This results in increased audience engagement and, over time, conversion rates. This is one of the best ways to ensure successful social media marketing campaigns.
Using the Shoppable Ads format
The average time people spend on social media each day has increased from 56.23 minutes in 2019 to 65.44 minutes in 2020. With this in mind, many eCommerce companies are using social commerce to reach their target audience. Platforms europe cell phone number list like Facebook, Instagram, and TikTok allow you to post ads on your business pages with instant purchase options.
You can tag products in your ads. Shoppers can in maklik te brûken ferstjoeringsoplossing foar smb-hannelers simply use these tags to quickly get all the information they need about the product. In addition, social media is usually filled with reviews and comments about products. They act as social proof and word of mouth. It’s no wonder that more and more e-commerce brands are adopting the Shoppable Ads format every year.
Conclusion
What will the eCommerce market look znb directory like in 2022? It is constantly changing, which can make it difficult to monitor the latest trends. In the fast-paced world of eCommerce, it is impossible to make long-term predictions. On the other hand, this list gives an idea of what events and trends to expect in the coming year.
