In the world of marketing there are many words, definitions and terms that, when you start, can be complicated to manage and know. Today we will review two basic ones: Direct Marketing and Indirect Marketing . Both are well known and used, although not equally. The first is much more used than the second.
There is a clear difference between the two, and to know it you must first know what each thing is.
What is Direct Marketing?
Direct Marketing is a technique based on action/reaction. It seeks to publish a message/action and obtain a response from the customer. This response can be a sale, a lead or a phone call.
For example, a company publishes an offer for memory foam mattresses on a billboard in Albacete. This is direct marketing, since the action of publishing the advertisement seeks sales from the users who see it .
What is Indirect Marketing?
Indirect marketing aims to build user loyalty and improve brand image . Advertisements do not seek a direct sale or a phone call, but rather aim to penetrate and position themselves in the minds of users .
For example, a wooden door company makes a television specific database by industry advertisement in which it shows its commitment to the environment and how it works daily to reduce its CO2 emissions. It is giving visibility to its messages, but it is not seeking a specific action from its audience.
Which is better for your business?
If you are just starting out in the world of advertising, you will most likely need to use direct marketing . It is not necessarily cheaper, but it is faster to get results.
Carrying out an indirect marketing
A campaign may have no effect if your company is not well delodajalci odpustijo zaposlene iz known. On the other hand, a direct marketing campaign could get you sales and success in a short time.
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