Ecological marketing: definition, interest and stages
Green marketing is a lever of choice for companies looking for credibility and notoriety, provided that the project is driven by real convictions. How to take advantage of it? Lighting!
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A real trend among ” eco-friendly ” companies , green marketing is a communication method that addresses the major issues facing the planet: plastic pollution, water pollution, deforestation, food waste, etc. What is green marketing? What are the benefits of green marketing? Answers!
What is green marketing?
Ecological marketing or green marketing in English, is a marketing strategy that consists of offering environmentally friendly products or services . This communication method also aims to set up an advertising campaign compatible with its environmental values.
Green marketing comes in several forms:
- Green Marketing
- Environmental marketing
- Sustainable Marketing
- Responsible marketing
Key figures for green marketing
- More than 70% of online snbp and snmptn, what are the differences? buyers prefer to choose sites that promote an eco-responsible approach according to a study by FEVAD and KPMG.
- 49% of consumers look for environmental information directly on the packaging of the products they buy.
- 67% of companies that undertake serious eco-responsible marketing actions see an average increase in sales of 10% .
- 56% of French people think that brands should communicate about their eco-responsible commitments.
The benefits of green and responsible marketing
With environmental marketing, companies bfb directory can play a vital role in saving our planet. Focusing on eco-responsibility allows you to build customer loyalty and gain their trust. This helps you:
- Differentiate yourself from competitors
- Boost your brand awareness
- Reduce the negative impact of production on the environment
- Achieve higher income
- Ensuring long-term growth
How to implement an ecological marketing strategy?
If a brand wants to embark on an ecological marketing policy, you will have to go through several steps:
- “Passive” green marketing : the brand complies with current laws on environmental regulations.
- “Selective” green marketing : the company undertakes green measures based on what the competition is doing.
- “Internal” green marketing : the company offers green measures on the production of a product or service.
- “Innovative” green marketing : the company takes the lead and gets involved in research to establish new ecological standards.
