If you don’t have a digital marketing strategy in place for your business yet, then you’re missing out on a lot of opportunities.
It is true that “online” marketing can seem intimidating and complicated. This can dissuade even the most determined entrepreneurs from implementing an online marketing plan. So here is the goal of this article: to examine online marketing and bring it back to its standards. And for this, we have created a strategies-intemporelles series of articles to decline long-term strategies, so as not to get lost in tips that may not last long.
Email Marketing
Email marketing is a very powerful tool because it is a direct channel to communicate with your prospects and customers.
It starts with acquiring the email addresses of your customers and prospects. But then you have to argentina email list figure out how to communicate with each person in your database… without spamming them.
Here are some tactics you can use
1. The Lead Magnet
You can’t do email marketing without your contact’s email. The easiest way to get this address is via the lead magnet. The principle is to offer your visitors something of value in exchange for an email address.
Here are some examples:
The key is to offer a lead magnet that is valuable and related to the product how to run telegram ads and promotions or service you are strategies-intemporelles selling.
2. Segmentation
Once you have obtained the opt-in (the contact’s consent), the use of email has the following objectives:
Nurture your prospect to convert them into a customer, or upsell,
Build and promote your brand.
To do this, you will need to segment your canada email lead list so that you can target and personalize your mailings.
3. Email A/B testing
Once you have segmented your email addresses, you can move on to A/B testing.
A/B testing is the measurement of different transformation elements to test on your audience in order to analyze what works best for them.
Here are some examples of elements that can be part of your A/B testing:
The subject of the email
Specific content,
The hook of your paragraph,
Design elements (color, layout of elements, length of email, etc.).
4. Automation
Marketing automation is the final piece of the puzzle, and can save you a lot of time.
Once you get the opt-in from your visitor or prospect – that you have carried out your segmentation -, you can build nurturing email campaigns, and roll out your strategy via marketing automation.
You will build sequences which will then be distilled and sent automatically by your marketing automation software.
