Email statistics

1. Emailing figures in Europe vs the rest of the world

First, analyzing email results by continent reveals that it is important to focus on the geolocation of your contacts when addressing a truly global audience. Indeed, we notice that the results differ depending on the continent.

For example, Europe beats North America hands down in open rates and click-through rates. Additionally, Oceania’s 4x smaller population sends almost as many messages as Africa with 1.3 billion people.

Let’s now focus on the averages in Europe and the World

We notice that Email statistics is more efficient in Europe with an opening rate and a click rate higher than the world average. However, it should be noted that the unsubscribe rate as well as the spam rate is slightly higher than the world average. We can conclude that emailing is still a popular channel in Europe, however the content shared is not necessarily the one sought by the target audience given the current unsubscribe rate in Europe.

You want to reach these scores, or even exceed them for your email campaigns, and you are canada email list wondering how to do it? Here are some good tips to increase the proportion of emails received

Try changing your offer, playing with calls to action, and redesigning your emails. We also encourage the use of double opt-in, lean lists mean better results, and email deliverability is much better. It’s also worth mentioning that due to the new GDPR laws in the EU, we should see a growth in double opt-ins for European countries.

 

On this subject, we remind you that with the implementation of the new strict GDPR regulations, the email statistics of European countries will increase in the coming years. Indeed, this regulation imposes clean contact lists, while in other parts of the world, there are practically no regulations concerning emailing, which most of the time results in lower quality lists, which impacts email statistics. To do this, you need to know how to interpret email figures with the incidence of bots.

FREQUENCY & TIME

1. When is the best time to send your emails?

Each of us would like to know the ideal time to send emails in order to get bw lists the highest engagement rate. However, to be honest with you, to the question: When is the best time to send your emails? My answer is: it depends!

Generally, there seem to be two time slots you might focus on.

The first slot is around 11am – A few hours after arriving at work, people have already what are your thoughts and plans had their coffee and have already started their professional missions. At this time they are more receptive to receiving any type of information.

The second time slot is around 2pm – This is the time slot that saw the biggest increase in average open rates. We could hypothesize that this is because recipients have just returned from lunch and are checking emails that arrived during their lunch break.

We also see that later in the afternoon, at 6pm when most of us are heading home, that’s when the click-through rate is the highest. In e-commerce, this could mean that, especially during the holiday season, you could capture your audience’s attention even later in the day, when they’re most likely to make an online purchase for example.

As a conclusion to this part, remember that every audience is different and therefore you should know your audience as well as your competitors.