At the PPC Day: PRO conference, Stanislav Telpis , marketing specialist in programmatic advertising, representative of the Atek company and EMEA consulting director at Publicis UK, spoke about Google’s standardized advertising services and their implementation.
Many people wonder where to develop their activity – as a freelancer, in a small agency or a large marketing company. The answer to this question is both qualitative and quantitative. Certain advertising services are already standardized, and companies such as Google have created a menu of services and ready-made schemes for their implementation from a strategic point of view.
Today we will talk about the menu of
Google services and the classification of digital projects, consider the most popular services in the field of performance marketing and analytics. We will discuss which services occupy the largest budgets, where clients are most looking for specialists, and which projects will be relevant in the future.
We will also select the top 5 services with schemes for launching a product line and cases. I will explain in detail how to strategically start each of them from scratch using Google Stack to achieve the desired results and technically implement the projects.
The services menu is a structured scheme of all services in the digital world
The services menu is a overseas data structured scheme of all services in the digital world
Google has created the Google Menu of Services — a structured scheme of all services in digital marketing. This product allows marketers and advertising agencies to review all available digital projects, understand what comment promouvoir une boutique en ligne services are included in them and how to implement them from a technical and strategic point of view.
Menu of Services contains technical documentation, strategic explanations, benchmarks, price and efficiency calculators, as well as step-by-step instructions for implementing projects without additional searches. For performance marketers, this is actually a “bible” that contains almost all the necessary information. If you have the c phone number opportunity, be sure to familiarize yourself with this product.
How Menu of Services can help you
Menu of Services helps you identify resources for launching any advertising activity — from a simple PPC campaign to complex projects with automation. It allows you to develop a strategy from scratch, define operational solutions and structure a team for effective work on projects. The resource provides all the details for technical implementation, helping to implement projects from a technical point of view.
Description of projects to be implemented in the Menu of Services
Description of projects to be implemented in the Menu of Services
Menu of Services contains all the technical documentation necessary for the implementation of various projects in digital marketing. Although specific areas have not been translated, they include the main services and solutions that can be found on this resource. The level of complexity of the projects is quite high, but each of them is described in detail, which helps to understand how to implement them.
For example, complex attribution models are fully disclosed, especially for European projects where GDPR applies. The resource provides all the necessary tools to ensure compliance with privacy requirements, including cookie opt-out, consent-mode settings, and predictive conversions that can only be configured during attribution modeling.
All projects are structured to help you get started without having to think too much about how to do it. This allows you to focus on implementation rather than on finding information or implementation methods.
