How and why a digital marketer should analyze conversations with customers – Webpromoexperts blog
A marketer should at least occasionally listen to audio recordings of conversations with customers. This is necessary for various reasons. For example, to create ads that bring the most targeted customers, optimize them in time.;
search for ideas and understand how well the deals are processed by the sales team
In this article, Alyona telegram database users list Voloshina, marketer of the Ringostat platform (part of the Netpeak Group), will tell you how to prepare for the audition, how to build a better job and how to spend less time on it.
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Hi, my name is Alyona, and I usually spend 16 to 22 hours a month just listening to phone conversations with potential clients. It looks like I’m saying hello to Marketers Anonymous. I don’t do this because I like listening to someone’s phone conversations, but because it helps my tasks a lot.
Once upon a time, when I was just starting work in my position
I well remembered the advice that a professional marketer should work on the “front line” from time to time. That is, to communicate directly with customers at the place of a sales manager or as part of a customer care team.
Firstly, this way the marketer can better delve into the product. And secondly, this is the only way to get to know the target audience and the “ideal client” that the brand is aiming for.
Eavesdropping is a great alternative to front-line work that helps build effective marketing. Without it, you’ll either have to do a lot of research and talk a lot with managers or the support team.
At the same time, listening to conversations is not the most interesting activity in the world
After the first three la plej bona parto estas to five times, it turns into a routine task that you want to do faster and move on. Therefore, I will also tell you how to spend a minimum of time on this process, getting the same result.
Preparatory works
In order to analyze deals and calls in the most convenient and effective way, you need to prepare a certain background.
Integration of CRM with call tracking, telephony, other communication channels (messengers, mail, etc.) and analytics systems.
CRM integration with call tracking
A report for marketing — to constantly monitor and control the situation with leads and quickly understand what exactly and where went wrong. A simple report in Google Sheets with daily automatic upload of leads and bgb directory data on them from CRM is enough. This is easy to set up and can be done yourself using Apps Script. Whether to use special extensions such as SyncWith, which allow you to synchronize Google Sheets with almost all popular business tools.
