Google’s Hummingbird, an algorithm released in 2013, is a curious hummingbird that tries to better understand your online content , from a semantic point of view . Released without much fanfare, this algorithm does not fight spam, but rather works to improve search engines’ understanding of texts found online . This Hummingbird should be of interest to all those who deal with online writing , because linked to it there are some concrete actions and good practices to remember for copywriters, bloggers and the like.
With Hummingbird we are not talking
About identifying structured data within sites (or at least not only), but about an evolution in terms of semantic understanding of the topics/concepts you are writing about. Sentence Structure for SEO Google’s algorithms easily obtain information by “reasoning” according to three-element schemes : the classic division is the one typical of grammar, that is: subject + verbal predicate + complements According to Moz, a tool that provides SEO site crawling checks and one of the most authoritative SEO blogs in the world, structured data is not the only thing needed to communicate this schematization to search engines, so it would be good practice to identify a keyword accompanied and contextualized in the subject, verbal predicate and complement schema.
Concepts and Synonyms Moz to explain this concept he uses
Obama as an example. I’ll try to Italianize: how is it possible to call / refer to Silvio Berlusconi? Here are some well-known examples: The Knight Owner of Milan Founder of Forza Italia “Papi” The Caiman And there are many others. The interesting brazil email list fact is that all these words can be traced back to this entity/concept . So, to further understand what the theme of a web page is, it would be good to: identify and write several synonyms of the main concept; exploit co-occurrences , that is, those various words and concepts that belong to the context of the main keyword.
Doing so would mean making
Google understand much more effectively what you are talking about, with beneficial effects in terms of visibility on certain topics. So stop doing keyword stuffing (repetitive and artificial repetition of keywords) , forcing the use of keywords to the limit. It is better to start by talking about what you know, the basics of your profession or business, examining all the main topics and the answers to the most frequent doubts , as well as identifying all the related concepts, words and synonyms that belong to the semantic field of the topic you are dealing with.
We explained it here , going into more detail about the concept. For example, if someone is searching for [sushi], they might be looking for ordering sushi or cooking sushi, while less often they are looking for accessories for making sushi at home.
Google appears to know that most people
Link Anchor Text: Explanatory, Manipulative, Naked URLs, Generic… We come to a much debated topic. Both Cyrus Shepard and Bill Slawski (2 super gurus) agree in underlining without too many qualms that the anchor texts must be explanatory of the page they it is the creation of valuable and engaging are going to link to , without abusing them obviously.
In fact, many other SEO experts point out that, while what Shepard and Slawski say is true in theory, in practice it is best to be very cautious when using explicit anchor text. Better to vary, that’s it. From several empirical experiments carried out, it would seem clear that Google considers anchor texts without many problems to more effectively understand the contents of the linked pages. Sources and further information at the bottom of the page. Structured data and content markup according to schema.org Basically, however, the possibility of implementing structured data is always advisable.
Google offers a tool the data highlighter
Which allows you to easily create sets of pages, or to tag different types of data present on your sites (for example events, but also articles or products). They will be better understood by Google and then presented in SERP in more attractive and clear aleart news ways. For WordPress there is also a nice series of plugins to mark up content: Yoast presents several plugins on the theme, but also All in One Seo with All In One Schema.org Rich Snippets. Writing for the Web with Artificial Intelligence (AI) Not just copywriters: writing for the web looks to the future with a firm step and does so with the help of artificial intelligence.
