How to Create Effective and Fun Newsletters
This is a tool that can generate texts, codes and images (always through coding) using “pre-trained” algorithms, that is, algorithms that have previously stored all the data necessary to carry out their task. If you want to learn more about the topic, go to our article dedicated to GPT-3 . Cyrus Shepard discusses other interesting ways to better organize your content for Google, such as lists and proper use of headings . These and other insights in the very authoritative sources.
In the dazzling moment of
Social Media, an old tool like the newsletter continues to play the lion’s share. E-mail marketing means direct visits and conversions (for example on e-commerce). According to McKinsey, in fact, it is a tool that allows results in terms of “new business” (services or products) 40 times higher than the performance of Facebook and Twitter combined (and it is interesting to note from the graph how positioning on search engines makes a mess of everything else…) customer acquisition newsletter search engines But don’t get hysterical : the trends , which should always be taken with a pinch of salt, show a drop in the opening rate of newsletters, so it’s a good idea to: amalgamate all web marketing tools into a broad strategy; sharpen your email marketing (at least while it lasts!).
These aren’t even wild predictions they’re just common sense
What topics and communication methods are best to activate to keep your email marketing strategy in good shape? Here are some suggestions. 5 + 1 Ways to Make Effective and Creative Newsletters Subjects Better make this newsletter interesting… ok… but what to put in it? Where to fish for topics? Here are some tips: the most read content cambodia email list of the blog : the article of the month, the most shared via Social Media, the most commented. These are hot topics that should also find space in the newsletters; hot topics in the forums (corporate or otherwise) you follow. It’s best to talk about current topics; Linkedin groups in your industry are a great source of ideas.
So how do you populate your newsletters
You can find them here ; taking advantage of work experience is a good and right thing: for example, it makes sense to identify the most frequently asked questions of your customers and give concrete answers (even directly in the email); comments that appeared on the blog, thus further stimulating dialogue; photos and videos: always! Actuality Football World Cup, Father’s Day, World Earth Day, Christmas, Easter and so on: always keeping in mind the calendar of national and international events allows you to link your content to current issues , stimulating interaction and dialogue. Resources and events If the newsletter becomes a source of valuable and always updated information, you have won the attention and loyalty of the subscribers.
This is why making a constant review of
Free pdfs and e-books or events in a certain sector is an excellent way to become authoritative in your field of action. A little fun… The semi-serious path of content production always has its reasons: finding space for the quote of the month, the famous joke, the enlightened opinion can become a pleasant regular appointment increase website traffic for readers. Rewarding fans and followers Why not make fans and followers the protagonists? Here the comment of the week or month , through an embeddable tweet or reporting a comment from Facebook or Google Plus can be an effective experiment. If you then reward the user with a nice gadget, it becomes very effective… Creativity mailup newsletter recallAnd finally, why not dare?
Any useful way to communicate more effectively
With members and make them more involved is worth considering. In this regard, the email I received from MailUp is “a lot of stuff” and demonstrates to what extent it is possible to interact with users, starting from the refined statistics and various data that originate through email marketing… On the side, here is a screenshot of the simple aleart news communication received: they caught me , I didn’t read the emails sent for a while. A communication of this kind leverages emotions and clearly expresses the advantages of following them consistently: news, online events and advantages for your business . But all is not lost: a super button with a call to action (another fundamental element) to give the newsletter sender the opportunity to further refine the emails, so that they are interesting for the reader and at the same time allow the user database to be enriched and updated.
