How to manage an intellectual property claim on Amazon
Possibly one of the things that has made us waste the most time has been the responses to intellectual property claims on Amazon. I don’t like the word too much but in this case it is appropriate. We are experts in managing these types of incidents.
Contents [hide]
1 What happens when you receive an intellectual property claim on Amazon?
2 How to solve intellectual property claims?
3 How to avoid intellectual property claims before they arise?
What happens when you receive an belgium phone number library intellectual property claim on Amazon?
Registering a brand on Amazon has its advantages. Among others, you can protect the use of it at the level of images and text that third parties can use. You have exclusive rights when it comes to your brand.
If you are on the other side
Being a seller who wants to sell third-party get started with seo for free brands, this can be a problem. Sometimes even serious. Especially when you create your own listings that contain images or mentions of existing brands. The more well-known and larger the brand, the more incidents of trademark claims you will have.
When this happens to you, Amazon has blocked one of your listings because someone has claimed that you are using their intellectual property without their permission.
How to resolve intellectual property claims?
Sometimes these can also be related to patents, but we have not yet received any of these.
Let’s look at the possible solutions
One of the most elegant, but possibly less fans data feasible solutions for many sellers, is to ask permission from the brand later. We have already achieved this in some cases, but it is very difficult to achieve, especially if you have not had any contact beforehand. We did, which is why we were able to opt for this route.
Then there is the option where you eliminate all the words and/or images that refer to the protected brand. This can also be a complicated process because it is not immediate.
Many times, this is all that remains. Abandon the listing and start from scratch. It is painful because you leave behind a listing with good sales, but there is a point where continuing conversations with Amazon support no longer makes sense because you will not be able to resolve the issue.
How to avoid intellectual property claims before they arise?
Being proactive is the best of all options. Not allowing them to arise is the best defense strategy. This is learned with experience from having lived through many cases. You develop a good intuition of what is allowed and what is already in the grey area. To be honest, we continually move in the grey area where we may or may not have a listing block. The alternative, being very defensive, in the end makes you lose a lot in conversion. Many times it is worth having the problems for the sales that you can generate until then. I do not recommend it if you do not have the experience that we have because every time intellectual property claims arise, you put your entire account in danger. At a given moment, Amazon can even block your account completely.
Small hacks
Are if you put in the title of the listing “compatible with…” followed by the name of the brand. It is the only way Amazon allows to use third-party intellectual property. At the image level, the probability increases the more present you are with third-party logos or references to their brand in very visible parts (e.g. the first photo of the listing). It’s smarter to use images that can be interpreted as third-party intellectual property on Amazon in the background: small, blurry, in the background images or better yet, not to use them at all.
In short: don’t get into these messes if you can avoid it. If you’re already in them, I can help you out if you don’t dare to do it without help after reading these recommendations.
