Photos are the first visuals seen by subscribers. Thus, their choice must be well thought out because any marketing strategy starts with the form.
To beautify your page, LinkedIn asks for two photos: the profile photo and the cover photo. Since the cover photo takes up more space, a spirit of creativity is necessary. The goal is to be able to illustrate your products. As for the profile photo, it should also be highlighted because it is what users see first.
Detail your information
After taking care of the form, you need to focus on the content. Several sections relate to information about the company. The slogan, for example, must be catchy and related to the services. This is because it reflects the personality and professionalism of the institution.
The other information provided presents the organization’s services and allows network members to know what to expect. In this way, these subscribers will see the different services directly on the page. In addition, the reader will be able to buy telemarketing lead recommend it to interested parties who are not yet aware of it.
Expand your circle of subscribers
Since the visibility of the page depends on the number of followers , making requests to several members of the platform is essential.
The first network of subscribers on LinkedIn naturally includes friends, colleagues, family or others. However, as a sales ການແກ້ໄຂຄ່າໃຊ້ຈ່າຍສ້າງຄວາມໄວ້ວາງໃຈກັບຜູ້ອ່ານ company, it must expand its audience. The goal is to reach the maximum number of followers, to make its page accessible to everyone.
The best way to find clients is to conduct surveys
Since multinationals and SMEs are the main targets, you should first consult their page. This operation allows you to determine who does what and to establish an organization chart. In addition, it will be easier to know the person or people to consult within a company.
Search members by keyword
LinkedIn has a tool to filter searches on subscribers. The page manager can focus on their geographic location, their interests or other indicators necessary for the sale of the product. In this way, the targets will be listed and all that aleart news remains is to contact them. It is also possible to save searches that are updated weekly.
Updating the LinkedIn page should always take place to ensure the frequency of visits and allow the page to appear in news feeds .
A page is more attractive when readers find it lively. In this fact, its administrator must update publications and statuses as often as possible.
Dialogue and sharing articles also give targets an insight into the cultural values and interests of the page. Surprised and curious, they would always want to check it out to see what’s new.
The page manager must get in touch with the targets in order to optimize the sale. However, he must find a way to initiate the discussion to avoid a spontaneous start.
So, he’d better check out the subject’s page, see his profile and activities. To break the ice, he can use the phrase “I saw your profile, and I see that…”. This is the ideal procedure.
This operation has two advantages. On the one hand, it shows a certain common interest between the two interlocutors. On the other hand, it personalizes the sales method in a more concerned manner.
