Segment . It is one of the most repeated words in the world of advertising and mass email sending . Without segmentation, any campaign loses potential and falls short of success. Today we will tell you the keys to correctly segmenting a database .
To give you an idea, according to several studies, segmenting a campaign can increase its opening rate by 203%. Yes, you read that right, 203%.
How to segment an email database?
The following questions are vital for an email sending database to be segmented correctly and in an optimized manner.
1.- Clean up. Cleaning your list of records is vital. When we talk about “cleaning” we refer to an audit of duplicate , old, bounced data, etc. Having poor quality data will only waste your money and effort.
2.- Define the objective of the campaign. Before moving on to the target, you must set an objective for the campaign. This way you will be able to know whether or not you have been successful.
3.- Define your target
Who should receive my campaign? By breaking down this question, you should find the target audience you want for your campaign. Of course, you must rely on your product or service to find it.
4.- Don’t segment too much. It is vital not to fall into “over-segmentation”. This telemarketing sms phone number lead occurs when you segment a target audience so much that you get a very low level of contacts. You should stay halfway between the general public and the more specific public.
It is estimated that 60% of users receive advertising emails with offers or news that do not interest them . Segmenting allows you to personalize the emails you send and, thus, improve your opening and response rates.
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