how to write a brief

A brief is a short but relevant article initially used by the written press. Writing briefs has become a flagship discipline in content writing . Indeed, by being laconic, the web editor succeeds in transmitting an explicit message in a few words. Brief, the instructions for use:

In brief writing, everything is played out in the hook.

A brief often takes the form of an article of less than 10 lines without paragraphs or a title. Once the first sentence has been started, the reader is obliged to read to the end. Thus, the hook of the brief must be neat. In SEO writing, this will result in the announcement of keywords in the first 5 words . The absence of a title encourages you phone number library to get straight to the heart of the matter without any preamble.

Concise and information-rich content writing

The writer imagines himself in front of the reader. This interlocutor will ask him who he is writing about. Then, what is this person doing? When did he do it? What were his motivations? Was the act addressed to specific people? Finally, if necessary, he will enter into the chronological narration of the facts. After hooking the readership, the content writing will follow on with a series of information leading to understanding of the subject.

Announcer of other more accomplished content

On the web, news items are particularly virtru hackathon 2019 popular for several reasons. First, in the written press, it played on the announcement effect. The reader is conditioned to receive more information later when the journalist has made his cross-check. In a way, there is an announcement effect, even a bit of addiction.

The “brief” format remains a multi-support content par excellence

On the web, bloggers and social ar numbers networks are particularly fond of this writing model for two reasons. Short content will load quickly on mobile devices. Then, short SEO-optimized text will be quickly supported by SEO algorithms. A brief news story interests more people than an in-depth article. The first will be read by everyone on their Smartphone in the subway. While the second will be intended for a more restricted readership of connoisseurs and/or academics.

Whether on the web or for mobile, writing briefs is a strategy in its own right that the company can entrust to a web agency for example. Just ask to have an impact measurement and monitoring tool.