Links from guest articles

Posting links from articles has several important advantages over directories:

1. Greater growth potential. The number of quality web resources significantly exceeds the number of directories.
2. Increased trust. Links from articles are perceived by search engines as more natural.
3. Targeted traffic. Authoritative portals are able to provide a significant influx of visitors interested in your products and services.

However, it should be taken into account that posting materials on popular sites often requires significant financial investments.

Buying backlinks

Most SEO specialists actively use the strategy special database of acquiring backlinks. The most effective tool for this are specialized exchanges – platforms where resource owners are ready to place links to other sites.

You can increase your link mass using two types of links. Temporary links require a monthly payment and are stored on the donor resource as long as payments are made. Permanent links require a one-time payment and are theoretically placed indefinitely. However, the term “indefinitely” is conditional. For example, the site may be bought by another owner and the previous links may be deleted.

Link profile analysis services

There are a number of useful tools for evaluation. We will tell you how to work with them below.

Google Search Console

This is a free tool. To see how the site’s link mass is increasing, go to the “Links” section in the left menu, and then select “Sites that link most often.” Here you will find detailed data, including the total number of external links and from each individual resource, a list of donor platforms, specific pages containing backlinks.

An interesting feature of Google Search 5 social media monitoring tools to help your business strategy Console is the Disavow Links Tool, which allows you to reject low-quality or unwanted links to your site. However, Google advises using this feature only in exceptional cases.

The service updates backlink information on a daily basis. For the convenience of users, there is the ability to export data in various formats, including Google Sheets, Excel and CSV, which facilitates further analysis and work with the information received.

Ahrefs

The service provides comprehensive information about the structure of backlinks, mainly in the form of visual graphs.

Ahrefs functionality allows you to:

1. Assess the reputation and influence usb directory of the donor site.
2. Study the positions of competitors in organic search results.
3. Conduct a detailed analysis of the page’s link profile.
4. Determine the total number of backlinks and evaluate their quality based on a variety of criteria.
5. Explore the semantic core.

The service offers trial access for $7 per week, with regular subscriptions starting at $99 per month.

Majestic SEO

The distinguishing feature of this tool is the Trust Flow and Citation Flow parameters. By analyzing them, you can assess the level of reliability of the site. High-quality resources usually have a small difference between these indicators.

The service provides the opportunity to analyze 5 domains for free. The cost of a paid subscription starts at $49.99.

Additional features of Majestic SEO:

1. Group analysis of backlinks.
2. Determining the thematic focus of the domain.
3. Analysis of leading competitors.
4. Review of backlink anchor texts.
5. Identifying resources hosted on a single IP address.

SE Ranking

This is a platform for automated backlink analysis. It provides detailed information on the following aspects:

1. Constant monitoring of backlink dynamics.
2. The proportion between links with dofollow and nofollow attributes.
3. Geographic distribution and network addresses of donor sites.
4. Total number of incoming links and unique source domains.
5. Anchor text analysis.

SE Ranking offers a two-week free trial to try out the functionality. Recurring subscriptions range from $39 to $189 per month, depending on the chosen service package.

Serpstat

This platform provides a variety of tools for researching backlinks of both your web resource and competitors’ sites. The free version of the service allows you to perform up to 10 requests per day for link analysis. The basic paid plan starts at $69.

Serpstat’s analytical capabilities include:

1. Comprehensive analysis and tracking of changes in the link profile.
2. Comparative assessment of competitive resources.
3. Checking positions in the Google search engine.
4. A detailed analysis of anchor texts.
5. Identifying missed opportunities in the semantic core.
6. Overview of pages that host backlinks.