Make sure you authenticate your emails with SPF

Domain verification allows you to prove to the recipient’s servers. That you are a legitimate sender and are authorized to send emails from that domain. Domain authentication ensures better deliverability of your messages and reduces bounce rates .

Sounds complicated? Maybe, but it’s actually a very simple process. You’ll need your own domain (the benefits of which we’ve bulk email marketing services discussed in more detail in the previous point. And with a few steps, you can determine the SPF record and provide proof of the authenticity of your emails.

Tip #5: Segment your mailing list

Segmentation is an extremely useful tool in the world of email marketing. But you may not know that it can also help you significantly reduce your bounce rate. With quality segmentation, you will get more engagement from your customers .

There is another trick you can use to improve your sender reputation. Segment your mailing list based on customer engagement and then send the message to the top of the list first . This way you do not use related keywords are likely to get better results and almost no bounces. Which will obviously have a good effect on your sender reputation and consequently improve the deliverability of your messages.

Tip #6: Send messages regularly

We’ve talked about the importance of sending emails at regular intervals so your recipients know what to expect many times. This means you don’t want to disappear for a few months and then suddenly inundate your recipients with messages.

If you suddenly reappear in your recipients’ inboxes after a long absence, many will not even remember who you are, which increases the likelihood of your messages being marked as spam and consequently also increases the bounce rate.

Another important point: people sometimes stop using their email address; often these are work emails, when people change jobs and no longer use their old email. If you send messages regularly, you will spot these cases early on , so your bounce rate will remain low. If you start sending messages again after a long time, there will obviously be more cases of this type that will have a negative effect on your bounce rate.

Another trick: if you want to use the mailing list after a long time, you can use tools to verify that your email addresses are still current . Those that are not current can be removed from cg leads the list immediately, while those that do not have a clear position you can try to send messages (but carefully) and carefully monitor if there are bounces.