Emailing strategy: automation is a win-win
I’m sure you’ll agree with me if I tell you that we all spend too much time with our emails. Especially manually responding to messages from our prospects and customers.
It only takes 2 minutes!
After all, we tell ourselves “it only takes two minutes!”. Over and over again, the minutes add up… and the result is that you have lost a large number of hours of your precious time.
What if I told you that it is possible to recover these lost hours to act Emailing strategy differently, communicate more often and with even more coherence? With a little bit of organization, email automation allows you to do this.
I know that many of you already automate some of your emails, but maybe I’ll give you some more examples and tips to save those precious “two minutes” again. And thus add a little time to your busy days!
Campaign Types for Automated Email
Re-engagement emails
These emails target prospects who have shown partial interest in your business, but not to the extent you would have liked. They have looked at how things are going at your place, but they have not yet walked through the door.
They were curious enough that you hoped they would come back to see it again, download more brazil email list of your content, watch your videos and convince themselves of your relevance and your know-how. But unfortunately this is not the reality, your prospects generally need you to push them a little, a little Emailing strategy reminder to have a chance of making them definitely switch to the other side of the door.
This is where automation comes in handy. For visitors who opened your email about a video but didn’t watch it, send them an email reminding them to watch that video.
For those who watched it, send a thank you email directing them to another one of your videos! And do the same for all of your content.
A simple campaign and I reduced the absentees impressively!
Here is an example of what I do when I organize a breakfast conference with our partners.
I send an invitation email, confirming the registration by thanking my contact and re-indicating the program of my event. A week before the key date, a reminder of what is “not to be missed” with the date. Finally, a last reminder the day before with the means of access to the place and the start time. Just that, this simple campaign and how to run telegram ads and promotions have reduced the absentees impressively.
Thank you emails
Automate all your thank you emails to make your customer and/or prospect feel appreciated. While thanking how email list them is sincerely the first message you want to deliver, it is also an opportunity to share additional information or, on the contrary, to ask them for something that will be useful to you. For example, you can suggest that they register for an upcoming event, write a comment on your products or rate them. Once the discussion has started, you might as well take advantage of it!