Personalization of search results in Yandex and Google

Personalized search is the adaptation of search engine results to the unique preferences and characteristics of an individual user. This adaptation is based on various factors such as search history, geographic location, and device type. The goal is to increase the relevance of search results to the user.

Personalized Search on Google

Geography

Google search results are highly dependent on the user’s geographic location, meaning that users in different locations may see different results for the same search query.

Web Search History

Google tracks a user’s search history library shop to tailor future search results. Frequent searches on a particular topic will influence related searches in the future.

Example: A user frequently searches for vegetarian recipes. Over time, Google begins to favor sites dedicated to vegetarian cuisine in search results.

Mobile devices

Search results are also optimized for the type of device you’re using, such as a smartphone or tablet, changing the display and ranking of results based on device compatibility.

Social media

Sometimes Google integrates social media data into search results, especially if the user is signed in to a Google account associated with the social media platforms.

Other Google Products

Your use of other Google products, such as Gmail, Google Maps, and YouTube, can affect your search results. Your actions and preferences in these apps help Google improve your search personalization.

Personalized search in Yandex

 

In 2011, the main search engine of the RuNet began personalization by implementing the algorithm “Reykjavik”, focused on the language preferences of users. Further deepening of personalization occurred thanks to the algorithms “Kaliningrad” and “Dublin”, which began to take into account the history of search queries.

Geography

For a long time now, search results Método de configuración del enlace al sitio web have taken into account the user’s location. Yandex is seriously considering the geographical aspect. In cases where queries depend on the location, search results can differ dramatically for different cities.

Web Search History

Like Google, Yandex uses a user’s past search queries to shape future search results, aiming to present more relevant and targeted information.
Case study: Analyzing how cell p data Yandex personalizes search results for users in Moscow and Siberia. Showing differences in local content.

Favorite sites

Yandex may give priority in search results to sites that the user frequently visits or has marked as favorites.