Sales proselytism: in search of a new generation of salespeople

I have been teaching commercial management at university for a few years now and there is one thing that surprises me, and that is how unattractive the sales function is for university students (or at least those who attend my classes)… and I cannot understand it.

Some people may think that this lack of interest in business may be due to the fact that my classes are boring, but I don’t think that’s the case, because it is precisely in this subject that I get very good grades in my teaching evaluations from the students (I even received a letter from the Rector congratulating me)…. I suppose that means that what I tell them, and how I tell it, they value it positively…

The fact is that in my explanations

On the subject I put all my interest and passion into explaining that the sales function is essential for any company. Without selling, companies do not survive … Sometimes I say, trying to add a touch of drama, that the sales flow is: “the heart sri lanka phone number library that pumps blood to the other organs of the organization so that they can develop” … And I ask rhetorically: wouldn’t you like to play such a relevant role for your company?… If you are good in this field you will be one of the most important people in the organization and that can also be reflected in your salary… (Silence)

I also tell them that the sales executive always

Earns a percentage of what he generates, so that you are the one who, in a certain way, sets your own salary. And if you don’t like what they pay you, any competitor will be happy to take over your services, if you are a good salesman. This is when top content distribution channels such as social media they pay me a little more attention, the idea of ​​being rich or earning a lot of money appeals to them and attracts them.

However, things get a little dull when I tell them that sales requires a lot of perseverance, a lot of insistence and often receiving a NO from the client. It seems that insistence and perseverance, in this world of immediacy, do not motivate them too much.

I would also like to tell you that sales is a very varied job. Each client is a world of their own and each need is a challenge to the imagination and technical competence of the solution you propose and of the sales team itself. When selling, you learn something new every day: about people and about companies. Every day is different.

Another great virtue that I see

I try to convey based on my experience of many years dedicated to sales, is that sales are a challenge to the ability to relate to other cg leads people. From each sales meeting you learn something about human beings, sometimes positive and other times negative, but always interesting.

In short, I insist on “selling” them this professional path because I believe that, in the world we live in, it is an interesting path to professional development that could be very useful to them, especially if they are studying a degree in Business Administration and Management…

Once I had made my presentation of the “benefits”, they raised their objections (which I greatly appreciate… Indifference and silence would have been terrible).