Domain verification allows you to prove to the recipient’s servers. That you are a legitimate sender and are authorized to send emails from that domain. Domain authentication ensures better deliverability of your messages and reduces bounce rates . Sounds complicated? Maybe, but it’s actually a very simple process. You’ll need your […]
We’ve already said that bounces are virtually impossible to avoid; they’re simply a part of email marketing. People stop using their email address, they change jobs and therefore their email address. They have bulk mail masters technical problems with the server. But you should always try to keep bounces to […]
If you work in email marketing, you’ve probably encountered bounces. These are messages that didn’t reach their intended destination – your recipients’ inboxes . Unfortunately, bounces are take email marketing service an unavoidable reality of email marketing. So we shouldn’t worry too much about them – we should be more […]
What is Email Validator? Don’t download email verifier – verify online instead. Email Verifier is a tool that verifies that email addresses are valid, deliverable, and properly formatted, using real-time verification techniques to ensure accuracy and improve email campaign effectiveness. Why you should NOT download Email Validator 1. Dependence on […]
What is permission-based email marketing? Permission-based email marketing (also called opt-in email marketing) is when companies only send emails to people who agree to receive them. It is important to always make sure that people agree to receive emails, whether they say it out loud (express consent) or it is just […]
Why sending emails to invalid addresses is bad Sending emails to the wrong addresses can lead to major problems that can negatively impact email marketing. Lower email deliverability When you send e-mails to addresses that take email marketing service don’t exist, your e-mail server keeps returning these e-mails . This […]
