We’ve already said that bounces are virtually impossible to avoid; they’re simply a part of email marketing. People stop using their email address, they change jobs and therefore their email address. They have bulk mail masters technical problems with the server. But you should always try to keep bounces to […]
What is permission-based email marketing? Permission-based email marketing (also called opt-in email marketing) is when companies only send emails to people who agree to receive them. It is important to always make sure that people agree to receive emails, whether they say it out loud (express consent) or it is just […]
