You can do most everything in your marketing or business strategy and still notice that your conversion rate is plummeting. Your customers may be looking at your products, browsing multiple pages of your website, and asking questions about new collections via Live Chat but still not making a sale. Abandoned shopping carts are a common…
A crisis that disrupts habits The health crisis has suddenly accelerated the digitalization of businesses . How do we communicate? SMS, a direct and immediate means of establishing contact , has made the daily lives of many people in France easier, not least the Government, as it has played an essential role in the fight against COVID . SMS French medtech players are more involved than ever and are…
Marketing Footprint: A Challenge for Everyone The question of our impact on the planet is becoming increasingly important. And while it is easy to imagine the pollution caus by our travels or our waste, it is not so easy to quantify the CO2 emissions emitt by our digital habits. Yet digital technology was responsible for 3.6%…
