You can do most everything in your marketing or business strategy and still notice that your conversion rate is plummeting. Your customers may be looking at your products, browsing multiple pages of your website, and asking questions about new collections via Live Chat but still not making a sale. Abandoned shopping carts are a common…
ActiveCampaign is an effective email marketing tool that can help businesses of all sizes streamline their work and drive sales. However, like all email automation software, it costs you money. Considering the many benefits this tool offers when used in conjunction with a popup builder like Poptin, it could be one of the best investments…
You already know that SEO is a key factor when designing e-commerce websites for your clients. Advantages of online store SEO promotion as the first digital channel to attract customers: Compared to contextual advertising, this channel does not require a large capital injection in the long run. In some niches, competitors spend more on PPC…
A crisis that disrupts habits The health crisis has suddenly accelerated the digitalization of businesses . How do we communicate? SMS, a direct and immediate means of establishing contact , has made the daily lives of many people in France easier, not least the Government, as it has played an essential role in the fight against COVID . SMS French medtech players are more involved than ever and are…
Create a bond with your customers Customer loyalty is an essential process when running any type of business. Your repeat customers are really important to the success of your business . Very often, they are the ones who keep businesses alive that are not on the road . SMS Marketing can be us in various ways, for example to advertise the menus of the day . Customers who are already in…
Need to order lunch at the last minute? Book a driver without having to call him on the way? Digital technology makes these services accessible in a few clicks! Applications collect contact details of your customers here and there. Their phone number is collected , a valuable key to contact them anywhere and anytime. These practices lead sms services to uncontrolled…
Drive to store, the marketing strategy to generate traffic in the store Drive to store is a web strategy design to attract potential customers to a physical store. SMS The goal is to use digital channels such as online advertising, social networks and marketing to communicate information on the internet and offline in order to…
Black Friday Marketing Campaign Is A Must ” Black Friday” will take place on Friday, November 29, 2024 in France . It is the ephemeral commercial event par excellence: 3rd most important marketing event of the year (55% of brands believe it is increasingly important) Black Friday accounts for 30% of annual retail sales It is ideally located , away from all…
Marketing Footprint: A Challenge for Everyone The question of our impact on the planet is becoming increasingly important. And while it is easy to imagine the pollution caus by our travels or our waste, it is not so easy to quantify the CO2 emissions emitt by our digital habits. Yet digital technology was responsible for 3.6%…
