We are obviously talking about the e-commerce channel , with a touch of attention and curiosity to the so-called Social Commerce . As always in these cases, I like to start with the numbers, which are so reassuring: By 2018, the total turnover through e-commerce will reach 2,356 billion dollars […]
This is a tool that can generate texts, codes and images (always through coding) using “pre-trained” algorithms, that is, algorithms that have previously stored all the data necessary to carry out their task. If you want to learn more about the topic, go to our article dedicated to GPT-3 . […]
By defining the persona and target audience, the company is able to study which strategies are most effective for its campaign. Brands can use different media for a campaign that uses performance media, such as: These are just some of the options to use when executing your performance media strategy. […]
This nes to be available as soon as, that is, on the landing or conversion page. The Landing Page nes to be structur to present the main differentiators of the company or product. It also nes to offer solutions and promote the lead’s progress to the next stages of the […]
After creating the plan, it is time to define the company’s objectives regarding the campaign. To achieve the brand’s purposes, it is first necessary to know them and understand why they are important. Therefore, define, together with the planning, the goals that ne to be achiev and which indicators will […]
There are several ways to use performance mia to increase results and turn investments into profits for the company. Good planning is crucial to the success of a digital marketing campaign . Want to learn more about the subject and how to create a successful campaign using this strategy? Then […]
With the same dedication they have developed for their clients. In other words, attracting visitors to their own websites, converting them into Leads, nurturing them with new content, qualifying Business Opportunities and closing new clients. Recognizes partners who have a genuine commitment to their customers and have strategically established […]
In addition to communication, there is another point. That nes to be valu within a company: the openness to sharing the performance results of each employee. Remember when we talk about measuring results and communicating with employees? Now is the time to combine these two topics into one: feback. Sharing […]
What happens is that,, there are many conflicts between those responsible. For example, cases where the sales department claims that opportunities are not creat correctly, but marketing professionals defend themselves by saying that the other team is unable to complete the conversion of the generat lead. In the end, managers […]
Choosing the right candidate is essential when you aim to. Optimize the management of a sales team and, in this case, it is not enough to select someone who only has experience and an exemplary resume. Who has an affinity with your company helps you achieve more and more goals […]
