Digital transformation goes beyond adopting tools and technologies; it involves, above all, investing in new methodologies and work models. Automating processes to gain agility or coordinating the tasks of the marketing and sales teams is more than just a way to improve results; it is a business opportunity. Few industrial companies have digitalised processes, implemented…
Social Selling is an increasingly popular technique for connecting with potential B2B customers. Rather than simply selling, Social Selling focuses on establishing relationships and building trust with potential customers through social media. Here are some effective ways to apply Social Selling in your B2B marketing strategy: Grow your network: The key to social selling…
First of all, it is important to be judicious when choosing the event. The key is that it is part of the same industry and that it is also compatible with your commercial objectives. As a recommendation, researching the fair in advance is ideal to ensure that your target audience attends it. In addition,…
For students, adaptive learning systems can adjust the content and difficulty of the material based on their performance, enhancing individualized learning (Ciolacu et al., 2018). Furthermore, AI algorithms can identify students at risk of dropping out and provide timely interventions (Salas-Pilco & Yang, 2020). However, the collection and analysis Of personal data raises concerns about…
Machine Learning (ML) : Machine learning refers to the ability of a machine to learn and improve from experience without being explicitly programm to do so. This is achiev through algorithms that identify patterns in data and make prictions or decisions bas on them. Some applications include: Pricting Outcomes and Trends : ML can analyze…
ChatGPT is an advanc language model develop by OpenAI that can answer a wide variety of questions and perform various tasks depending on the user’s nes. From being an advisor in different fields to a magician performing illusion tricks, ChatGPT can be whatever you ne, whenever you ne it, and wherever you ne it. How…
This is the objection of a few. The answer is simple: the seller takes a percentage of the price of what he sells. If you sell pens, you will have to sell a lot of pens to make a significant amount of money; if you sell 10 million euro houses, if you close three or…
A general objection arises that my approach is not so idyllic. And many objections are rais, which I detail in summary below: Business people squeeze the salesperson with a short-term vision. Many students think that the sales task is bas on the exploitation of the seller (his family, his friends and his general environment) to…
I have been teaching commercial management at university for a few years now and there is one thing that surprises me, and that is how unattractive the sales function is for university students (or at least those who attend my classes)… and I cannot understand it. Some people may think that this lack of interest…
Cost per acquisition (CPA): Formula: Total marketing cost / Total number of customers acquired. This KPI measures the average cost to acquire a new customer. 2. Market share: Formula: (Company sales / Total market sales) * 100. It measures the percentage of sales that a company has in relation to total market sales. Brand equity…
Some students comment that they want to revive the debate. That depends on what you sell and its degree of sophistication and complexity. At this point, I always tell them about a friend of mine who sells airplanes and is an Aeronautical Engineer. There are products or services that can only be sold by highly…
Many students think that the commercial task is bas on the exploitation of the seller (their family, their friends and their general environment) to sell in the short term and that ” they squeeze you like a lemon and then throw you away ” To respond to this objection, I am going to use the…
