Personalization is the process of tailoring a product, service, or interaction to meet the specific needs and preferences of an individual customer. It is a key strategy for enhancing the customer journey, as it can help to create a more relevant, engaging, and satisfying experience for customers. There are many […]
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Your email header is one of the most important parts of your email marketing campaign. It’s the first thing your subscribers will see, and it will determine whether or not they open your email. That’s why it’s so important to use a call to action in your email headers. A […]
