Audience quantity and quality: mutually exclusive terms that directly affect the price of advertising

Just 4-5 years ago, brands sought to collaborate exclusively with top bloggers, motivating this by the desire to reach as large an audience as possible. But this desire ultimately had the opposite effect: the level of trust of the target audience in the opinions of million-follower bloggers has significantly decreased due to the abundance of…

Google Menu of Services: a revolution in digital marketing

At the PPC Day: PRO conference, Stanislav Telpis , marketing specialist in programmatic advertising, representative of the Atek company and EMEA consulting director at Publicis UK, spoke about Google’s standardized advertising services and their implementation. Many people wonder where to develop their activity – as a freelancer, in a small agency or a large marketing…

Pros and cons of promotion using satellites

Let’s start with the positive aspects. Increase in the number of potential clients. Satellite sites increase the probability of transition to the main resource. Which leads to an increase in the number of leads and, as a result, sales. Easy to launch and maintain. Satellites do not require large investments of time. And money for…

Links from guest articles

Posting links from articles has several important advantages over directories: Greater growth potential. The number of quality web resources significantly exceeds the number of directories. Increased trust. Links from articles are perceived by search engines as more natural. Targeted traffic. Authoritative portals are able to provide a significant influx of visitors interested in your products…

6 Most Effective SEO Tips (From 25+ Years of SEO Practice)

Meeting potential customers where they are is a critical part of business success. For most businesses, this means connecting with people through digital channels, such as search engines and social media. SEO is a vital part of this online success and helps you reach people from all corners of the world. If you are looking…