If you work in email marketing, you’ve probably encountered bounces. These are messages that didn’t reach their intended destination – your recipients’ inboxes . Unfortunately, bounces are take email marketing service an unavoidable reality of email marketing. So we shouldn’t worry too much about them – we should be more concerned about their frequency.
This shows us the ratio between bounced messages and all sent messages . Obviously we all hope that this rate is as low as possible, otherwise we have to expect unpleasant consequences. But how to do it? For you we have collected some of the best tricks from email marketing experts.
What are bounces first
They are email messages that we have sent but have not arrived in the mailbox of our recipients because their server, for some reason, has rejected them .
Bounce rate is the ratio of the number of bounced messages to the number of all messages sent. It is calculated by dividing onese marketing agency – a trusted partner the number of bounced messages by the number of messages sent and then multiplying. That number by 100 to get the percentage.
But why are messages rejected?
There are many reasons, and the good news is that in most cases you will be notified by receiving a notification . Some of these reasons are only temporary ( soft bounce ), such as a full inbox (although this does not happen as often as it used to be), while others are permanent ( hard bounce ), such as a non-existent email address.
The reasons that lead to rebounds can therefore be very different and since there are so many, we have divided them into two groups for easier analysis: soft rebounds and hard rebounds .
But what are soft bounces and hard bounces?
You’ve probably heard the terms hard bounce and soft bounce before , but maybe you weren’t entirely sure what they meant. Both terms refer to rejected messages, and in both cases the result is the cg leads same – the message. Wasn’t delivered to the recipient’s inbox. But there are still some important differences you should know about.
There are various reasons why a message may bounce, but the most common reasons are a full mailbox, problems with the recipient’s server, or a message that is too large.
The most common reasons for a hard bounce are non-existent email addresses, non-existent domains, or servers that have completely blocked message delivery.
