The solution is to always start with clear objectives
- Advanc segmentation : When you link data together in a CDP, you can level the data by dividing it into micro segments, considering targets that you would otherwise have exclud.
- Effective mia buying : why do brands invest in data from third-party sources? Because the data they possess is unable to offer the value and knowlge ne by the company. For this reason, they turn to external databases, to integrate with broader information on the reference market . A CDP, on the other hand, allows you to have rich and in-depth data, coming from proprietary sources and monitor by the company, without the ne to invest externally
Below we offer you a series of examples:
- Cross-channel attribution : attribution must be calculat using data from multiple channels, and integrat with each other
- Personaliz Websites and Digital Properties : Increase conversion rates and engagement by personalizing the shopping experience bas on real-time data. The better the information, the better your ability to meet customer nes
- Correlation between data and products/services: you can use the CDP to launch new products, or to promote an existing product
- Automation : Many services whatsapp data that were manual yesterday are now automatic. Rely on automat systems to save resources in terms of energy and time
In addition to the examples given
There are many other opportunities , the important thing is that you understand what you can do with a customer data platform (CDP) and that you develop the most appropriate strategies for your company.
You might decide to dive into the world of CDPs and pursue a single strategy, only to discover many other options. For example, a digital marketing manager might purchase a CDP for website personalization, but their initial intention could end up expanding into other areas, such as email marketing.
All these opportunities offer by the by lists tool can also have an interesting impact on profits and increase ROI.
Develop the right strategy and monitor Чаму ў вашай кампаніі яшчэ няма блога? the appropriate metrics , to calculate how much the adoption of a CDP impacts ROI, in the short and long term.
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The Impact of Customer Data Platform
Many brands prefer to implement strategies that allow them to obtain results in the shortest possible time. The value generat by the customer data platform (CDP), however, is nourish over time and grows with the optimization of the tool and with the integration with other marketing strategies .
The customer data platform (CDP) can deliver excellent For this reason, it is important to plan both short-term and long-term goals . With a clear vision at this level, it will then be possible to activate measur and reason interventions.
