We’ve already said that bounces are virtually impossible to avoid; they’re simply a part of email marketing. People stop using their email address, they change jobs and therefore their email address. They have bulk mail masters technical problems with the server. But you should always try to keep bounces to a minimum. As they diminish the quality of your mailing list and data.
But what is the acceptable rate? According to the experiences of many email marketing experts, a good bounce rate would be around one percen. Up to two percent is still considered acceptable . A bounce rate above two percent is, in most cases, no longer considered acceptable.
If your bounce rate is around five percent. You already have serious problems. If it’s around seven percent, most email providers will likely block you .
It is also true that a lot depends on the field you work in, as the average and optimal. Numbers vary greatly depending on the industry . If you are concerned that your bounce rate is it needs to be short concise and attractive too high, we recommend that you do some research on the web and find numbers that relate to your industry and that will give you a better picture of the situation.
Let’s see some examples of the average bounce rate for each sector:
And how can you reduce bounce rate?
Tip #1: Update your mailing list regularly
If you want your mailing list to stay clean and in good condition, you will have to take care of it. This means that you will have to check at regular intervals if there are recipients who have not opened your messages for a long time and, in these cases, remove them from the list.
Statistics say that in a year the mailing list can change even by 30%, so it is very important to carefully follow the changes and keep the list updated.
Perhaps at this point it should be reiterated that purchased mailing lists are a terrible idea . In most cases they are of such poor quality that sending emails to these addresses will do you more harm than good.
Tip #2: Make sure your messages don’t look like spam
Makes sense, right? But you’d be surprised how often completely innocent messages end up in the junk folder or are marked as spam by recipients . It’s important not to cg leads include words that might trigger spam filters, not to make your messages look like junk, and when writing them always ask yourself: “Would I want to open this message or click on one of the links?” If the answer is “no,” then you still have some work to do before you send it.
