Who are these messages targeted toward?

 But when you bring these two teams together it can have a positive impact your content strategy. Ask your sales team about the customers and prospects they talk to on a regular basis. What are these prospects telling your salespeople about their problems the industry and the role your product or service plays in making their life better? You can gather a wealth of useable information in one conversation.

 Matching Content with Your

Audience With this audience defined you then w accurate mobile phone number list ant to consider what action you want your content to inspire. To find out start with the information gathered in the content audit. Look at what content areas were successful and ask yourself the following What is the message of this content?  Why was this piece successful? Are these still the right messages for the right audience? Analyzing what content was successful with which audience gives you a start on developing your content messages.

 CEO of Buyer Persona Institute

| buyerpersona When you map your buyer’s journey m by lists ake sure you first have insight into the questions your buyers ask and which answers they want to hear.Other CMP vendors track content creation progress in a less process-invasive manner enabling the continued use of industry standard creation tools such as

Microsoft Word Google Docs

Microsoft PowerPoint Google Spreadsheets Photos suvremeni praktičari pomažu pojedincima da hop and WordPress. CMPs are not limited to a specific content type or publishing environment working with any content format e.g. video text images. type of content e.g. ebooks white papers infographics blog posts.