Reviews and testimonials are essential in purchasing decisions. And for good reason, they help to strengthen the credibility of a brand and create trust. A customer is more likely to easily identify with an Internet user who talks about a product or service. So, how do you get these valuable opinions? Answers!
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1) Link business operations to online reviews
E-commerce sites like Amazon or eBay kindly ask customers to rate the product some time after the transaction. Usually, the section dedicated to product ratings is integrated into the product sheets.
Good to know
Before sending this type of email to how to create a target audience portrait your customers, make sure to get their consent. Also, consider sending a reminder email (only one) if the customer has not responded to your first request.
2) Use review portals to get testimonials
One such review portal is Google My Business . Your business should definitely be listed there, especially if you want to improve your local SEO.
It’s relatively easy to create a profile tw lists for your business. However, you should know that you must have at least 5 ratings for the average rating to be displayed as a star in your ad on Google.
Good to know:
Sometimes, reviews help you identify areas for improvement in your business. So, take them into account.
3) Social networks as sources of opinions
Social media is also a great platform to get customer feedback and build credibility . Facebook and Instagram, for example, are recommended for posting new deals and asking for feedback from your followers.
A clothing store could talk about its new summer collection. A fast food restaurant could, for example, offer its new pizza for review. The same goes for a beauty salon that is releasing a new hair straightening product.
This way, you will get multiple reviews. However, expect negative reviews as well. This is because disgruntled customers or trolls may show up. To avoid trolls, you can manage your settings by only allowing reviews from real buyers.
Good to know:
It’s not that the comments against you are unflattering that you are going to ignore or delete them. Don’t hesitate to consult our articles if you want to manage negative reviews and get out of a bad buzz situation .
