It has pledged to hire US military veterans and spouses by 2025 as part of its socially responsible efforts. The company has surpassed targets, hiring 40,000 veterans and spouses since the launch. To tackle racial and social equity, Starbucks announced a mentorship program to connect black, indigenous, and people of color (BIPOC) to senior leaders and invest in partnerships. The chain also aims to have BIPOC represented at 30% in corporate roles and 40% in retail and manufacturing by 2025. Read: ‘Digital Accessibility: What Marketers Need to Know’ to find out how you can make your marketing activities more accessible.
Sustainability: New Belgium Brewing Company
This brewing company owned entirely by its employees through a stock ownership plan is focused on sustainability. Its Fort Collins, Colorado brewery produces its electricity through solar panels and wastewater and aims to have all its beer carbon neutral by 2030. New Belgium Brewing Company prides itself on reaching some key milestones. It is the first wind-powered brewery in the United States, the first certified carbon-neutral beer in North America (Fat Tire), and the first to achieve a perfect score of 100 on the Human Rights Campaign’s Corporate Equality Index.
It also gives away of every barrel sold
To support its philanthropic initiatives, values and goals giving away $30 million so far. According to the Director of CSR, Katie Wallace: “We consider social and environmental well-being to be intricately intertwined.” 14. Local communities: The Walt Disney Company Disney committed to reducing emissions and waste along with using sustainable design and sustainable materials in its 2030 Environmental Goals report. Some of the goals include achieving net zero emissions for direct operations, using plastic that contains at least 30 percent recycled content or a lower-impact alternative material and eliminating single use plastics on cruise ships by 2025. They are actively ensuring strict international labor policies to protect the safety and rights of their employees.
