An interesting news item is a way to attract users’ attention. An official or informal holiday can be use to launch an advertising campaign. social meia activity. And to remind users about yourself and stand out from competitors. The last months of the year are focuse on Christmas and New Year holidays and discounts. After…
In general, research suggests that only 10% of companies achieve significant growth month-over-month, quarter-over-quarter, and year-over-year. This means that 9 out of 10 companies fail to achieve their goals. To solve this situation and consistently increase revenue, it is important to analyze the strategies implemented so far and understand what has not worked. Discover how…
The first myth to dispel when talking about corporate storytelling is that it does not only concern b2c companies. Having a great story to communicate is therefore not only about companies that address people. In fact, this change of perspective starts from the assumption that even in b2b companies, purchasing decisions are made by people….
Let’s dive into lead scoring and what it is, how to use it. And how to make sure it delivers on its promise of helping your sales reps spend their time on the best prospects. Building a Lead Scoring System. Lead scoring is an automated process set up in your marketing platform where prospects are…
To create a business website that works, it is essential to ensure that it is responsive, that is, optimally accessible even from mobile devices. If the b2b site is not responsive, you risk isolating visitors who access it via smartphone, tablet or other devices. According to research by Statista, in the second quarter of 2022…
Of the many aspects that go into creating a high-performing website homepage structure, one of the most important to keep in mind is how it will drive your company’s lead generation efforts. Structure Optimized for Lead Generation. With lead generation consistently cited as a top priority for marketers, finding ways to maximize the potential of…
