We are already at the time of year when both B2B and B2C companies take out their crystal balls to decipher marketing trends for 2023. At Eglobal we will not be the exception and we are preparing for what is coming in B2B digital matters this coming year. There is no doubt that businesses are…
After developing and growing rapidly during the pandemic, e-commerce continues to innovate to get more leads. The market moves quickly and staying on top of industry trends is essential. The B2B sector is not left out of these transformations, and at Eglobal we are already observing sales trends in B2B Digital Marketing that are on…
Digital transformation goes beyond adopting tools and technologies; it involves, above all, investing in new methodologies and work models. Automating processes to gain agility or coordinating the tasks of the marketing and sales teams is more than just a way to improve results; it is a business opportunity. Few industrial companies have digitalised processes, implemented…
Social Selling is an increasingly popular technique for connecting with potential B2B customers. Rather than simply selling, Social Selling focuses on establishing relationships and building trust with potential customers through social media. Here are some effective ways to apply Social Selling in your B2B marketing strategy: Grow your network: The key to social selling…
First of all, it is important to be judicious when choosing the event. The key is that it is part of the same industry and that it is also compatible with your commercial objectives. As a recommendation, researching the fair in advance is ideal to ensure that your target audience attends it. In addition,…
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