I’m sure you’ll agree with me if I tell you that we all spend too much time with our emails. Especially manually responding to messages from our prospects and customers. It only takes 2 minutes! After all, we tell ourselves “it only takes two minutes!”. Over and over again, the minutes add up… and the…
I am pleased to inform you that we have launched a new feature in the drag & drop responsive email editor of your Webmecanik Marketing Automation software. You can also learn more about Newsletters : the indicators to know. Spam email? With just one click, you have your email evaluated. The verdict is instantaneous: your…
Podcasts are one of the most popular formats today. Everyone loves them because the format is easy to understand, reveals the human heart, and engages listeners in interesting conversations. Crucially, podcasts not only help beginners but also seasoned.13 Best. Email Marketing professionals to continue their learning, as the discussions often cover real-life . A cases…
Every email marketer is familiar with DMARC as it has been the world’s primary domain security control and primary email authentication standard since its introduction in 2012. Understanding and complying with global DMARC (Domain-based Message Authentication, Reporting and Conformance) requirements is critical to avoiding unnecessary risk. DMARC is an email authentication and A reporting protocol that not…
Automation campaigns allow you to do this, but it involves creating a scenario. Some emails do not necessarily require a scenario, for example, sending a newsletter. To do this, it is possible to set a sending date for a segment email. Tutorial – Setting up in Automation I invite you to consult our article on…
If you don’t have a digital marketing strategy in place for your business yet, then you’re missing out on a lot of opportunities. It is true that “online” marketing can seem intimidating and complicated. This can dissuade even the most determined entrepreneurs from implementing an online marketing plan. So here is the goal of this…
After discovering the concept of newsletters and suggestions for success, here are some arguments in favor of emailing! With an average ROI of 3.8% and 3.7 billion users worldwide, and a predictable growth to reach 4.1 billion in 2021, emailing is one of the three most influential sources of information. Great news for marketers, right?…
1. Emailing figures in Europe vs the rest of the world First, analyzing email results by continent reveals that it is important to focus on the geolocation of your contacts when addressing a truly global audience. Indeed, we notice that the results differ depending on the continent. For example, Europe beats North America hands down…
Depending on the needs and objectives of your strategy and your business . You can send newsletters, targeted emails. Emails focused on the behavior of your visitors, content emails to nurture your prospects, etc. Each choice is made according to a specific goal. Yet many marketers neglect a 3 Ways type of email that…
2 billion emails are sent per month, at the time of the GDPR records were broken with more than 100 million emails sent per day. Emailing remains a preferred communication channel, whether for institutional, transactional or marketing communication, tips to improve whose marketing email statistics are to be monitored. First, let’s define deliverability it…
In marketing, defining and monitoring KPIs (Key performance indicators) is essential. Webmecanik has listened to your feedback and works daily to improve its Automation software. After a development related to e-commerce on Prestashop, today we are interested in dashboards, and more particularly the latest of its widgets: the best opening hours. The subject of email…
As every year, Litmus has shared its report on the state of email . The 2019 State of Email Workflows , takes stock of the market shares of email clients, emerging platforms. The latest updates, topics like security and privacy, as well as the challenges you should expect for 2020 Here are the key figures…
