3 Growth Strategies for SMEs in 2023

With production costs constantly increasing since the health crisis and the prospect of a global recession, small businesses are concerned about the profitability of their business. Did you know that nearly But with the right tools and strategies, survival and even growth are within your reach.

In this article, we tell you about growth strategies that can help a small business get ahead of its competitors, even in times of crisis.

Choosing the right growth strategy

Companies that achieve 20-25% growth seem closer to success, but they often face problems related to their ability to meet demand.

An overly aggressive growth strategy requires investment in sales and marketing personnel and product development. Not all companies have the cash to follow the path of large commercial groups, which can afford to spend millions of euros on an experimental growth strategy.

For those whose resources are too limited to take risks, these growth strategies have already proven themselves with competing companies. Optimize expenses and reserve the budget for the most effective communication channels

New Year, New Growth Strategies for Small Businesses

What activities will you prioritize elenco telefonico polonia next year? And how can you adapt a business plan to drive growth most effectively? Let’s discuss the most relevant, accessible, and effective strategies and initiatives for a small business.

Strategy # 1  : Drive email subscriptions to publications

Increasing subscriptions is a guaranteed way to build an engaged audience around your brand. It also allows you to rely less on traditional communication channels, reduce your marketing expenses and build loyalty with your existing or potential customers by sending them personalized emails.

Modern entrepreneurs will be pleased to learn that email marketing has an average ROI of 36 percent . And they’ll be pleasantly surprised to read that 49 percent of consumers look forward to promotional emails from their favorite brands. It’s the communication channel that delivers the best results in terms of customer engagement.

But how to increase the number of subscribers?

You need to identify the needs of your main customer profile.
You can then provide an immediate and highly effective solution to attract new leads. For example, a real estate agency could offer online a free report of a study on the latest trends or new investment ideas in the sector.
Then create a landing page on your website dedicated to an opt-in membership form.

Drive organic (unpaid) traffic to this page using email marketing and social media sharing.
Continue to produce relevant content that is tailored to your audience and promote it on your social media and via email.

This process must become a regular work integrated into your communication strategy in order to continue to increase subscriptions.

Strategy # 2  : Create video content to make a name for yourself

 

According to a recent study , 93% of marketers believe that video content has significantly contributed to increased brand recognition, and 87% believe that these tactics have driven a better return on investment for their promotional activities.

Video content is the secret weapon of small business owners: it helps establish your brand as a specialist, gaining greater credibility and d By creating videos to answer your customers’ big questions, you position your teams and your brand as the industry expert.

A financial analyst who regularly shares videos to answer questions from target clients will automatically be a top candidate when they need financial services.

This approach is the same regardless of the sector, and it is advisable to integrate it into your marketing plan.

Kyle, a small business owner, is a great example of the power of video resources for an SMB: He now has over 1.5 million followers on TikTok. His company, Noble Leather Co., runs almost exclusively on the viral effect of his TikTok videos.

@nobleleathercoAnswer @cranky_crab The one and only legendary belt video#oddlysatisfying#asmr#smallbusinesscheck#MySmallBusiness#sosatisfying♬ original sound – Noble Leather Co.

April Wilkerson has also

grown her business through the content auditoria de SEO gratuita vs paga she posts to her 1.5 million subscribers on her YouTube channel .

Here are some video ideas that can help you build credibility and generate leads:

Tutorials and practical guides
Expert opinions
Forecasts
Case studies
Positive Testimonials
Product demonstration
After-sales service

And with increasingly sophisticated smartphone cameras, you don’t need a huge investment to shoot a good quality video. Just play the video on your phone and share your knowledge. Post new content regularly for at least six months to start seeing results.

Strategy # 3  : Build customer loyalty

Did you know that prospecting targeting existing customers is 70 percent more likely to be successful than prospecting targeting a customer who is unknown to your business?

While acquiring new customers is still important to your business, it’s much easier and faster to focus on existing customers. Why? Because they already trust you and are already using your products.

So, what are customer loyalty techniques? They consist of taking care of your customer relationships and services. If you have access to CRM software that integrates Marketing Automation, it is very easy to provide your customers with a quality customer experience in order to encourage them to come back.

This is where Act! can help.

Act!, your growth partner

Act! is the industry’s leading customer deb directory relationship management (CRM) platform that helps optimize salespeople’s relationships with customers to drive business growth. The software offers several features focused on lead generation, communication automation, and customer engagement to interest, convert, and better serve your customers.

Act! accelerates your business growth in more ways:

Act! Lead Generation makes it easy to create landing pages for lead generation and promotional campaigns.
Marketing Automation Act! is a unique CRM because it integrates a whole suite of Marketing Automation functions. Communicate regularly and easily with your potential customers at all stages of their purchasing journey.
Customer Relationship Management Software With Act!, you can guide your customers through their purchasing journey and personalize their entire experience to encourage them to stay loyal to your brand.
Are you ready to bo